Please note that I am not here to defend the rename...
Well, there's a few things I can add to this discussion (and happy to). First of all, the product known as "SDL Web" is not Tridion. Tridion is what we commonly refer to as "Core" within SDL, and it comprises of everything you see in the CM installer. UGC, Audience Manager, CM, CD, etc.
SDL Web, the product, also includes Digital Media Management and Experience Optimization (aka SmartTarget).
The naming of this solution was also not made "just to piss off the implementers". This was part of an SDL-wide naming strategy while building up the "Customer Experience Cloud" intended to map the name of products to their capabilities. As part of this rebranding/renaming exercise several other product names were changed:
- Fredhopper -> ECommerce Optimization
- LiveContent -> Knowledge Center
- Campaign Manager -> Campaigns
- Tridion + Add-ons -> SDL Web
One could argue (as I do) whether Tridion really is doing "Web". I definitely know of many implementations where Tridion distributes content to channels that I wouldn't really call "Web", but then again, I'm not the one deciding on product names.
Anyway, SDL did make quite a few decisions in the recent past regarding where we want to be, and a CTRL-Z on the rename is not out of the question (that plus the fact that pretty much anyone that was driving the product rename has left the company). As Dominic says though, don't hold your breath. If I need to decide where the company effort goes to with regards to the product (and as head of Product Management, I actually do decide on that) then renaming it is quite low on my priority list.
The good thing is that since we use our own products for documentation... renaming the product again won't take as long as it took the last time. The beauty of DITA...