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Related to Rob Stevenson-Leggett's question on promoting the site, but specifically for our 271 visitors/day statistic (as of May 10, 2013).

As a practical, observable, and track-able number, I'm sure we can at least increase this to the "needs work" benchmark of 500 visitors/day as described on Area 51.

Tridion Stack Exchange Needs (SEO) Work

Don't hesitate on focusing on (proper) search engine optimization since Stack Exchange suggests:

Eventually, 90% of a site's traffic should come from search engines."

Question/discussion: how will we increase the traffic to Tridion Stack Exchange? What's our (your) next step to get to 500 visitors/day?

Hopefully this is an easy one for the web technologists and bloggers among us. :-)

Edit 15/05/2013 (RSL): Seems like we're already making some progress

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  • Update 16 July, 2013: we're up to 376. It's working! :-D – Alvin Reyes Jul 16 '13 at 23:52
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I see two challenges here. The first is to get people in the door for the first time. Referencing the site in blog posts, tweeting out interesting questions, SEO and generally mentioning this site to anyone tangentially involved in the Tridion world will all help us get people in the door for the first time.

The second challenge is to get people to keep coming back. While all the same things that got users here the first time will also lead them back to the site in the future, the experience they received the first time they visited the site is also going to be a big factor in whether they become a recurring user or not. During their first visit did they find information that helped resolve their problem? If so they’ll likely be back, if not they probably won’t be back.

So what are some specific things we can do on the Tridion SE site?

Write good question titles - When you post questions try to write good titles for the questions. Typically when a Tridion SE question shows up in a Google search, the result title comes from the question title so a good title is more likely to let the user decide if the result is worth clicking on or not: Google Search Results for Tridion SE posts

And when a Tridion SE question shows up in a Bing search, for some reason the only portion of the question that shows up in the result is the first part of the question title which makes good question titles even more important on Bing: Bing Search Results for Tridion SE posts

Notice how Bing is showing the same abstract text for all questions Tridion Stack Exchange is a question and answer site for Tridion developers and administrators. It's 100% free, no registration required. This is different than what I see for other SE sites (and even questions from our own Meta site) but it just means it is even more important to have good question titles.

Use good, relevant tags - I’ve actually been wondering if some of our abbreviated tags might be a bad thing from an SEO perspective. Are users going to search for ‘dwt’ or ‘dream weaver templating’?

Spelling and Grammar - Use proper Spelling and, to the extent it affects people’s ability to understand the question or answer you are posting, proper grammar.

If something doesn't look quite right, edit it - If you see a question/answer that could be improved, whether it is rewriting the question title; fixing grammar issues; fixing formatting or ensuring code snippets follow best practices, don’t be shy: Jump in and edit the question/answer. Right now only a small portion of our community is jumping in and editing posts on a regular basis.

And how can the Tridion Bloggers help get more people in the door?

Reference Tridion SE questions in your blow posts - When you are writing your blog posts conduct a quick search on the Tridion SE site to see if there are any questions you can use for reference purposes in your blog post list Nickoli Roussakova did in his post Fixing Tridion Content Delivery Deployment Errors: “Unable to load DLL ‘xmogrt’” and “System.BadImageFormatException”

Mine this site for blog post topics - The Tridion SE site could easily be mined as a source of topics to cover in more detail in blog posts. For example, to me the question Multiple Publications - One broker database just cries out for an expanded blog post covering how to make the decision of 1 vs. many broker databases for different Tridion usages scenarios. So if you see something that piques your interest write a blog post about it and make sure to link your post back to the question here on the Tridion SE site.

  • Great answer. We should look at actioning the one about abbreviated tags - I suggest we create synonyms where appropriate. – Rob Stevenson-Leggett May 13 '13 at 10:25
  • Regarding the boilerplate intro text showing up in search results: you shouldn't see this if you're using actual search terms. – Shog9 May 14 '13 at 5:18
  • @Shog9 on Bing even with actual search terms at least some of the time I am seeing boiler plate although not as often as when I was doing site based searches. Search on 'dd4t the metaqueryvalues' in bing and look at the top result to see what I mean. – Glenn Stevens May 14 '13 at 5:55
  • I suspect Bing's algorithm will change, so the important points are definitely good question titles and relevant tags. Excellent answer--this reflects a few habits that we've picked up even when working with the old TridionWorld forum (my previous "secondary Tridion memory"). Search terms had to be correctly spelled to be searchable (Google is more forgiving on typos). I also like the two-way connection idea, I'll try linking to specific Tridion Stack Exchange questions more often. – Alvin Reyes May 15 '13 at 16:42
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Ok, I made a quick post about tags with a link to Tridion Stack Exchange. Other examples and actions you've done are appreciated.

The other part to increasing our visits "score" is probably basic maintenance of the site. Proper spelling, good tags, and even coding guidelines can help make the site's Q&A content SEO-friendly and move use to 500 visitors/day and beyond.

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Maybe we need to get the Tridion bloggers more engaged in writing content that would be mutually beneficial to them and Stack Overflow.

If the bloggers can provide in-depth, expository articles on specific topics raised in these questions, that's 'answer fodder', so-to-speak. Someone providing an answer not only provides quality content, but they back up their statements with external links from qualified individuals.

On the flip side of that, bloggers could also write articles solely for the purpose of expanding on questions/answers provided here. In doing so, that blogger is linking back to specific questions.

Inbound links from authoritative sources does wonders for search rankings. If we get our 'authorities' to write on highly relevant topics for tridion.stackexchange, I think that's a step in the right direction.

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My 2 Cents:

I think we should by some how import all the Tridion related questions from the Stack Overflow (there are around 1200) question (in fact very good recurring questions). Most of the time, people search google for a question, get re-directed to Stackoverflow and went back to their work if they got their answer.

My personal Thoughts - Not very much sure how the linking between Stackoverflow site with Tridion tagged question and Tridion Stackexchange site works.

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